Company Profile

From a small shop to a leading biscuits and snacks distributor

JA LAN TIONG, first started out in 1972 from its humble origins as a small provision shop at Jalan Tiong Road in the Redhill area, by our founder, the late Mr Choo Kam Lim.

Over the years, this family-run business has evolved with the market and grown dramatically under the charge of the 2nd generation Chew family.

Today, the company has become a leading distributor, specializing in biscuits, crackers, and snacks distribution in Singapore. We now operate from a sizeable corporate office and warehouse space in Jurong. Over the years, we have built an established sales and marketing team to service the needs of customers and business partners. 

With more than 40 years of experience in the trade, we have expanded and established strong business networks to help leading brands advance their market position and strengthen their market presence in Singapore.

Our key partners include internationally recognized biscuit manufacturer, HUP SENG, whom we have been appointed for the past thirty years, as sole distributors for the Singapore market. In the recent decade, we have also sealed exclusive distributor rights with rising snack brand, SNEK KU.

Since 1980s, we have also developed our own home-grown CHEWLY brand which provides a wide selection of quality cookies for festive celebrations. Our brand has continuously been ranked as the No. 1 Chinese New Year cookies brand in Singapore supermarkets and hypermarkets. 

To date, our distribution network extends to over 2,500 retail stores and 300 supermarket and hypermarket outlets.

Our Values

We believe in forming lasting relationships with customers and business partners, and value their confidence in us. 
We are committed to supplying the highest quality products to our customers and delighting them with responsive services.
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