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Our Company

Ja Lan Tiong Pte Ltd started out in 1972 from its humble origins as a small provision shop along Jalan Tiong Road in the Redhill area, by its late founder, Mr Choo Kam Lim.

Over the years, the family-run business has evolved with the market and grown briskly under the charge of the 2nd generation Chew family.

Ja Lan Tiong Old Provision Shop

Ja Lan Tiong Late Provision Shop in 1970s

Mr Choo Kam Lim

Mr Choo Kam Lim on the left

From a small provision shop to a leading biscuits and snacks distributor

Today, the company has become a leading distributor specialising in biscuits and snacks in Singapore. We now operate a sizeable corporate office and warehouse space in Jurong and have built an established sales and marketing team to service the needs of our customers and business partners.

Ja Lan Tiong Warehouse

Our warehouse and fleet of delivery vehicles

Ja Lan Tiong Uniform

Our uniform

More than 40 years of experience in the trade

Hup Seng Special Cream Crackers Snek Ku Tam Tam

Brands that we represent

With more than 40 years of experience in the trade, we have expanded and established strong business networks to help leading brands advance their market position and strengthen their market presence in Singapore.

Our key partners include internationally recognised biscuit manufacturer, Hup Seng, whom we have been appointed as Sole Distributor for the Singapore market for the past 30 years.

In the recent decade, we have also sealed exclusive distributor rights with rising snack brand, Snek Ku

We are constantly forging new partnerships with manufacturers from all over the world so that our customers can enjoy greater offerings. Other brands we represent include Phaner, a Chocolate Pie brand, and GPR, which is well-known for Homemade Butter Cookies.

Hup Seng
Snek Ku

We believe in forming lasting relationships with customers and business partners, and value their confidence in us

BisQ Iced Gem Biscuits Chewly Charcoal Nyonya Love Letters

Company's House Brands

Besides being the Sole Distributor for these popular brands, Ja Lan Tiong also markets its very own Chewly brand, which boasts a wide selection of quality cookies for festive celebrations. Chewly has also been consistently ranked one of the top-selling brands of Chinese New Year cookies in all Supermarkets and Hypermarkets in Singapore.

Our other house brands are Amone which consists of tin biscuits and wafer rolls, and BisQ which packs traditional snacks and crackers in smaller bags.


We are committed to supplying the highest quality products to our customers and delighting them with responsive services

Our Distribution Network

Our variety of goods and products are well-represented and are available in over 2,500 retail stores and 300 Supermarket and Hypermarket outlets.

You will be able to find us anywhere!

Sheng Shiong
Prime Supermarket
Cold Storage
HAO Mart