Hup Seng

HUP SENG, a household brand, well known for quality biscuit manufacturing in Malaysia.

Established since 1958, HUP SENG has made its international footprint with house-brands Cap Ping Pong and Kerk, all across Asia, America, Europe, and the rest of the world. In Singapore, HUP SENG continues to rein in strong foothold as one of the top market leaders in the grocery-biscuit category.

Its legacy champion product, the Hup Seng Ping Pong Special Cream Crackers, has become a timeless classic globally recognised for its iconic taste and top quality.